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Getting To Yes, And… | Sandra Matz – Mindmasters – Big Data and Behavior Change
Update: 2025-04-29
Description
Kelly connects with Columbia Business School professor Sandra Matz to discuss her new book “Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior.”
“We are fighting for attention. We want to be seen.”
“Behavioral residues are the by-product of our lives.”
“Each of us comes in many different versions.”
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